Vision and Mission

Preneurl. adds unique value to retail. Both intrinsic, physical and tangible and emotional. This is what it all is about! But when we do it in such close collaboration with the retailers and all the other partners and stakeholders we use the occasion to do this sustainably and responsibly in order to create even more distinction.

Inspirator for the retail industry

The successes of today are not necessarily those of tomorrow. It goes beyond adapting today’s conceptions into the future. First of all it’s a matter of pursuing a vision and a mission. So, translating, transforming, sometimes developing from scratch, building, growing, communicating, merchandising is what we need to do. Adding value to all retail aspects. Physical/Intrinsic as well as emotional. Together with our clients we develop value propositions that meet all requirements regarding sustainable, responsible and originality/authenticity. It begins perhaps as a strategy and a concept, then it becomes a product, a brand, a business. We love it when we inspire. We love it when we can show you how to do it different and creative.

Adding value for the consumer

Part of our mission is to inspire consumers. We put in place authentic, sustainable and innovative concepts, products, brands and experiences that reflect the trends of today. Inspired consumers want to live (product) experiences and are more open to the temptation to purchase the products.

Sustainable retail brands, concepts and strategies

The challenge is to steer in a clear direction, known to everyone on board, from consumers to third passengers waiting along the roadside, when we find ourselves in an ever-changing retail landscape, increasingly hectic by multi-channeling, cross channeling and omni-channeling. To this end we translate local and international trends and developments in innovative, commercial and creative ways. The destination is indeed characterized by original and appealing, feasible, sustainable retail brands, concepts and strategies. We see our commitment to sustainability as implicit and logical. Like co-creation, by the way.

Why sustainable and meaningful

We consider it our task to let consumers purchase something original and smart in an inspiring environment, stocked with other ideas, stories and solutions that cater to their needs (and their dreams). And when we do this by creating brands or heritages and experiences that can exist also in the long term as something meaningful for both customers and stakeholders and society, then indeed we may speak of a vision transformed into a mission.