“The biggest problem is not to let people accept new ideas, but let them forget the old ones.” - John Maynard Keynes
“We believe products are great storytellers.” - Preneurl.
“You have to do stuff that average people don’t understand because those are the only good things.” - Andy Warhol
“We believe that partnership and co-creation are the future of retail.” - Preneurl.
“Coming together is a beginning; keeping together is progress; working together is success.” - Henry Ford
Through our years of experience we have been able to develop a working method of our own which we call D-Method©. It comprises five different stages of ideation, analysis, strategy, concepting and execution design. It contributes largely to organizing a clear process and as such to achieving the results you and us seek.
Through conversations, innovation sessions, creative brainstorming sessions, we define the problem or the issue and determine to which level of the Level Model the project belongs. We also determine target groups and the specific deliverables. Then, by means of ‘open’ idea generation’, customers, suppliers, employees and other stakeholders are invited to share their ideas about the issue too.
Market, marketing and social research, benchmarking, range scans and trendwatching give more insights into the problem or issue. In other words, here it’s about mapping out an extensive internal and external analysis of the strengths and weaknesses of the company so we can also discover the opportunities and the threats. Along the lines we leave room for ‘open idea generation’.
Strengths and weaknesses are weighed against opportunities and threats. Ideas are assessed and linked to the results of the analyses. All this is discussed with the client and the most promising ideas move on to the next stage of the process.
Ideas are concretized into concepts, strategies are defined. Which precisely depends on the preselected levels from the Business Level Model. This is a major phase in which we give the ideas practical dimensions; flesh and blood and indeed a face.
In this final phase, the deliverables as determined in the first phase, are delivered. This may be in the form of a presentation, a report, or a combination of these or in whole other means and media. This is also the stage where we bring the products to the market, we develop campaigns and start managing the product range, brand, formula and/or retail business.