The more effective it is when retailers work together
Proprietors can often achieve more by cooperating than by solely focusing on their own stores and brands. Especially in shopping areas, it contributes a lot when shop owners work together and know each other. Just a simple joint marketing activity can have much effect. The more they work closely together, the more the effectiveness increases, think for instance of a loyalty program.
Center and area management and marketing
Cooperation can be pretty accessible and can be organized cost-effectively. For example when it’s about joint marketing activities. Other key issues for collaborating entrepreneurs are center management, area management, , area branding and marketing.
An integrated vision and positioning
Preneurl. unites and supports retailers and shop proprietors. We do this by developing an integrated vision of the distinctive qualities of a shoppers’ area, its entrepreneurs and the positioning relative to other shopping areas. Objective is to ensure consumers keep coming back and shops and stores share customers. Joint marketing activities are put in place. Our Retail Marketing Calender functions as an useful tool.