Preneurl. ağı

Preneurl. optimum neticelere erişmek için bir entegre perakende uzmanları, yaratıcılığı yetenekler, pazarlamacılar, iletişim stratejistleri, iş kurucular ve planlayıcılarından oluşan bir ekip ile çalışmaktadır.

Preneurl. yeni perakende, işletme ve marka konseptleri oluşturmada uzmanlaşmıştır. Bu ise optimum satış neticelerine ve perakende girişimlerinin yaratıcı gücünü büyütmeye imkan sağlar. Yeni yaratıcı Pazar algıları hususunda yöneticilere yardım ediyoruz ve Perakende pazarın P’lerine dayanarak onlarla birlikte piyasadaki yeni konumları oluşturuyoruz.

Optimum neticelere erişmek için bir entegre perakende uzmanları, yaratıcı yetenekler, pazarlamacılar, iletişim stratejistleri, iş kurucular ve planlayıcılarından oluşan bir ekip ile çalışıyoruz. Ürün, marka ve perakende yenilikler ve konum edinmeler hususunda nasıl yeni işler üretebileceğimize birlikte bakıyoruz. Burada hem stratejik düşünme hem de yaratıcılığı ortaya çıkarma süreçlerinden faydalanıyoruz.

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ANGELO KEJA | CREATIVE DIRECTOR/WRITER/CONCEPTOR

Multidisciplinary creative director and copy director. Starting point for his work always is stretching the commercial objectives a bit more (“Is that all you want? ‘). Believes in integrated communication, solutions are not stand-alones but are part of the larger master plan, preferably one with a vision (or ‘idea’ or ‘view’ or ‘passion’ or ‘value system’ …. or something!). This does not mean that one should always seek for an unified message. An organization is nowadays required to maintain multiple contacts at the same time. And each contact – read ever brand communication or brand ad – carries its own multitude of opportunities, challenges, needs, trends / tendencies, threats etc. Uniformity is something that often creates more distance rather than something that builds the bridge.

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HEMKO VAN WEZEL | CO-FOUNDER

After a start as salesman and commercial trainer – parallel to his studies Organization and Policymaking  – his career got a start as Manager Public Relations & Events of De Bijenkorf, department stores in more up market luxuries. From there he went to HEMA, where he worked as a coordinator for the internal advertising agency. Here he learned everything from an marketing and promotions point of view: from brand and marketing strategy to account management and writing copy. Next Hemko played a key role in the from scratch realisation of the online photo service of HEMA, which eventually grew into a large profit maker. His retail marketing experience was further deepened and broadened in an MD-trajectory as product manager / buyer of HEMA, responsible for the successful repositioning and transformation of the now renowned wine department, complete with roll-out plan.