• “All our dreams can come true, if we have the courage to pursue them.” - Walt Disney

  • “We love to make your (retail) business grow sustainable.” - Preneurl.

    Preneurl. We love
  • “The best way to predict the future, is to create it yourself.” - Abraham Lincoln

    Abraham Lincoln
  • “We love to inspire people.” - Preneurl.

    Preneurl. We love to inspire people.
  • “Don’t find customers for your products, find products for your customers.” - Seth Godin

    Seth Godin

What we do

Preneurl. provides custom-made solutions which lead to innovation and sustainability. Profit maximization gives way to value maximization: New tomorrows for today’s retailers. The services we deliver are in the fields of inspiration, concept, strategy, implementation and management.

Co-creation is our way to realize our innovations in all segments of the retail industry. We provide insight into retail trends and developments in consumer behavior. But for each project, for each newly created concept or value proposition we need to consult closely with you to decide upon what the most effective method for the introduction will be. Key is an integrated vision for various levels within your organization.



Inspiring workshops, brainstorm sessions, training sessions and presentations lead to eye-openers. They make consumer trends visible and give new answers for constantly changing behavioral patterns.

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Value creation leads to meaningful, sustainable and inspiring retail concepts that connect with the consumer. In close cooperation with our customers we develop new products and services, product and service propositions and retail concepts.

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Our Business Model Level identifies and defines the strategic effects regarding five levels within your organization. Preneurl. develops the elements that help strengthen the integrated vision for both the existing and the newly developed concepts. In an open and structured collaboration with you.

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To be successful it is essential that the renewal process is carried out as intended. The integration of concepts, products or services should combine with other functions, with the company’s or the (shopping) area’s or the brand’s DNA in mind.

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After the realisation and implementation of concept and strategy we assist in achieving optimum business results. Here Preneurl. utilizes its helicopter view regarding the entire retail landscape. To manage the shopping environment or even the whole area we realize effective strategies. We write clear plans in order to create room for innovation and creativity.

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