• “All our dreams can come true, if we have the courage to pursue them.” - Walt Disney

  • “We love to make your (retail) business grow sustainable.” - Preneurl.

    Preneurl. We love
  • “The best way to predict the future, is to create it yourself.” - Abraham Lincoln

    Abraham Lincoln
  • “We love to inspire people.” - Preneurl.

    Preneurl. We love to inspire people.
  • “Don’t find customers for your products, find products for your customers.” - Seth Godin

    Seth Godin


After the realisation and implementation of concept and strategy we assist in achieving optimum business results. Here Preneurl. utilizes its helicopter view regarding the entire retail landscape. To manage the shopping environment or even the whole area we realize effective strategies. We write clear plans in order to create room for innovation and creativity.

Managing retail activities

After realisation and implementation of concept or strategy we support you in achieving optimum business results. Here Preneurl. makes use of its helicopter view of the retail landscape. We use co-creation as a tool to work in areas such as procurement management, supply chain management, retail management and product management or brand management. All Preneurl. specialists follow the by then determined vision, in accordance with the planning. Preneurl. encourages implementation, monitoring and adjustment.

Retail- and project management

Preneurl. developed the Retail Marketing Calendar (RMK)©, a management tool that allows you to organize and manage marketing activities in an orderly manner. Preneurl. supports you in fulfilling this calendar and shares with you the sales forecasting, appropriate number of FTEs and labor costs. Based on this management information system you can make well-founded decisions more easily. Next, we can also take care of managing and coaching branch managers and franchisees, maintaining the desired store image with formula monitoring, merchandise while we in the meantime identify developments and trends to make further anticipations.

City center and area management

A shopping center, shopping area or city center is a calling card and distinguishing mark for a neighborhood, village or city. Each has its own possibilities, each is open for unique opportunities – and threats. This requires customization and flexibility in the management approach. Preneurl. has extensive experience illustrated by empirical data. We are able to formulate effective strategies: we write crisp and clear plans for augmenting creativity and innovation.