• “Any idea is only as valuable as its ability to solve a problem.” - Sally Hogshead

    Sally Hogshead
  • “To be yourself in a world that is constantly trying to make you something else is the greatest
    accomplishment.” - Ralph Waldo Emerson

    Ralph Waldo Emerson
  • “We love to inspire people.” - Preneurl.

    Preneurl. We love to inspire people.
  • “My best client is the one who brings out the best in me.” - Preneurl.

    Preneurl. My best client
  • “Successful people are always looking for opportunities to help others.” - Brian Tracy

    Brian Tracy

30 December, 2014

The ‘Market Hal’ Rotterdam: City of Rotterdam get’s a lot of (inter)national attention because of the new shopping area and foodmarket ‘The Market Hal’

Especially in recent weeks The Rotterdam Market Hal has been frequently in the news. The roofed food market is described as the ‘food Mecca’. In other words a market with a massive selection of fresh fish, bread that is still warm, tender meat, innumerable cheeses and vegetables just taken out the ground. The Market Hal […]

lees meer

23 September, 2014

Retail and leisure; nowadays mentioned as one sentence

The ‘stereotype shop’ at the entrance and exit of amusement parks and zoological gardens. Often a small and simple shop, filled with a lavish range of plush cuddly toys, key chains and other  small gifts. However, the role of retail in leisure environments changes. There is a shift from the ‘stereotype shop’ to ‘experience shops’ […]

lees meer

29 July, 2014

How does the consumer experiences sustainable (brand) concepts?

“The role of offline retail for succeeding sustainable (brand) concepts.” Corporate social responsibility is nowadays a precondition for organizations. More than two thirds of the consumers place (great) importance to corporate responsible companies. For nearly a third of these consumers this is an (very) important purchasing criterion. The extent to which sustainable retail concept – […]

lees meer

17 February, 2014

Blog: The importance of an integrated loyalty program for old(er) shopping areas

We hear a lot of complaints of consumers about the proliferation of loyalty cards. Wallets are bulging with loyalty cards  and many of  them are not even used.  There we have the cause of the ‘distress’. It is  not having  many loyalty cards which causes  the irritation, but the lack of tangible and relevant advantage  […]

lees meer

14 January, 2014

Blog: Art and retail, a good marriage

It seems a somewhat unusual combination. Art and retail. Art is all about original authentic crafts, creativity, and the word ‘commerce’ is, in many cases, unknown. Traditionally, retail is about mass production, efficiency and results. Yet on both sides there are several developments. As a result of which  art and retail are more and more […]

lees meer

11 December, 2013

Blog: Innovation, conceptual thinking and cooperation in the retail chain

“What can other sectors learn  from the Dutch horticulture sector?” Innovation is a hot topic. More and more companies try to present themselves as an innovative company. Often the aim is to bring distinctive products or services on the market which are the tangible result of an innovation process. The innovation of the ultimate product which is […]

lees meer