“You have to do stuff that average people don’t understand because those are the only good things.” - Andy Warhol
“We think retail is all about engagement of people.” - Preneurl.
“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” - Albert Einstein
“Logic will get you from A to B. Imagination will take you everywhere.” - Albert Einstein
“Connect, create meaning, make a difference, matter, be missed.” - Seth Godin
28 October, 2013
Coco Chanel has been and still is an inspiration for many people. For years I have been working in fashion, a sector where the influence of the fashion house Chanel is always tangible and very visible. Coco Chanel was far ahead of her time. Mainly because of this she always has been an inspiration for me personally. A strong woman, especially in her time, who was able to stand up against a male dominated business culture without any room for ambitious women.
Reason enough for me to visit the exhibition ‘Chanel: the legend’ in the Gemeentemuseum, The Hague. Perfume, handbags, dresses, suits and jewelry, all designed by Coco Chanel. While other designers limited themselves to the designing of clothes only, Chanel even started her own lifestyle brand, A development which has been followed by modern existing brands and retailers in fashion and other industries. Building a product range from customer needs and knowing how to market this in the right way, Chanel was not only fashion designer, but also a great marketer and above all an innovator.
About innovation, she made the statement : “Innovation! One cannot be forever innovating . I want to create classics“. This statement , I believe , is an eye-opener for several people.. Innovation has become a buzzword. Every company says to focus on innovation which means that they continuously try to bring new products on the market. Once a new product is launched its successor is already waiting to be introduced as ‘the next big thing’. Quite often it looks like the quantity of introducing new products is more important than the quality of the innovation. My advice: Think of innovating the one product or one service where people will still talk about ten years from now. Only then you are really innovative and – this might be even more important- , the consumer will believe and accept you are innovative. The years in which the consumer accepted a third , fourth or fifth version in just a different color , a slightly different shape or a ‘ now even better taste’ are over. True innovation is about authenticity.
Visit the exhibition ‘Chanel: the legend’ and see it for yourself. The fashion lovers will be amazed – and to those who are not interested in fashion – this exposition will even inspire you. Statements of Coco Chanel are still relevant and will certainly keep you thinking.