• “You have to do stuff that average people don’t understand because those are the only good things.” - Andy Warhol

    Andy Warhol
  • “You can’t fake authenticity.” - Mark Schaefer

    Mark Schaefer
  • “We think retail is all about engagement of people.” - Preneurl.

    Preneurl. We think retail is all
  • “Veni, vidi, visa - I came, I saw, I shopped.” - Preneurl.

    Preneurl. Veni, vidi, visa
  • “We translate trends into business.” - Preneurl.

    Preneurl. We translate trends


The consumer at the center of attention In the retail it is all about the favor of consumers. Customers want to feel understood. Therefore, suppliers and partners of retailers need to think like  their customers. Beyond the extend even that suppliers and their partners know what is happening. To be able to anticipate you already […]

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Healthcare sector

Retail and healthcare Retail thinking slowly gets adopted by the healthcare sector. Increasingly hear-aid stores, opticians, pharmacies and even whole departments of health care centers try to accommodate and convene consumers. Hospitals will follow. Already they are expanding their gift shops and restaurants into full-fledged retail areas for patients and visitors. Healthy healthcare Despite all […]

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Property & project developers

Active role for investors and developers Investors and developers find that the retail sector is under huge pressure. The number of vacant retail outlets is rapidly increasing and one notes that  traditional leases are not necessarily renewed under the same historical conditions, let alone taken for granted. The retail landscape has changed forever To make […]

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Cooperations of retailers/shop owners

The more effective it is when retailers work together Proprietors can often achieve more by cooperating than by solely focusing on their own stores and brands. Especially in shopping areas, it contributes a lot when shop owners work together and know each other. Just a simple joint  marketing activity can have much effect. The more […]

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Independent entrepreneurs

Independent entrepreneurs make the difference Often the lack of diversity causes the attractiveness of commercial areas to fade. The streets and malls in cities becoming increasingly ambiguous. The efforts of independent proprietors can reverse this trend. They are very much needed to create a new distinction and a competitive edge. Customization in retail The specialist […]

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Governmental bodies

Stimulating conditions Governments of different administrative levels observe the difficult situation   commercial areas are in. Staying successful attracting the consumer and thus maintain shop occupancy is quite a task today. Governments need to act upon their responsibilities smarter. If they don’t know how to create the environment in which retailers can flourish this may lead […]

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