The retail industry is one of the broadest sectors and is divided into a wide variety of branches. It involves supplying physical goods to consumers for personal use. But also delivering services, such as bank services or insurances through an agent. Retail is all around us! Through our methods of co-creation, we contribute to the professionalization of the sector with all its aspects.
Developing and stepwise (help) implementing a marketing communication strategy of which 'Shopping 3.0' and smart shopping are part of and because of which entrepreneurs are involved, informed and consulted.
We were asked as a sparring partner to advise during the development of an omni channel retailconcept and strategy for luxury lingerie and bath fashion with the accent on experience and service.
We have been asked to develop a strategic plan to inspire retail entrepreneurs to start with (digital) innovation in in the context of 'shopping 3.0' and the digitization of stores.
The task was to inspire, advice and support stakeholders and entrepreneurs on how to sustainable economically and profitable (let) develop the shopping area of Leidschendam-Centrum on various areas.
Developing, designing and setting up an (international) strategic merchandise concept (branding, positioning and product range) for IHC Merwede (holding and divisions).
The Board of the Association (VNBT) and the Municipality of Zoetemeer has asked Preneurl. to develop a vision and marketing strategy for a possible BIZ (Business Investment Zones) in the Northern Industrial Districts and to formulate steps for a actual start of the BIZ.