“The biggest problem is not to let people accept new ideas, but let them forget the old ones.” - John Maynard Keynes
“We believe products are great storytellers.” - Preneurl.
“You have to do stuff that average people don’t understand because those are the only good things.” - Andy Warhol
“We believe that partnership and co-creation are the future of retail.” - Preneurl.
“Coming together is a beginning; keeping together is progress; working together is success.” - Henry Ford

Flexible deployment

Preneurl. operates on a continuous or project basis. We are the ideal agency to consult quickly and directly or for a second opinion and to serve as sparring partner. By letting us run a quick scan you get immediate insights into potential opportunities or the possible cause of a problem.

Flexible deployment in five playing grounds

Based on our proprietary Business Level Model, which reflects our integrated vision on retail, Preneurl. transforms trends in physical, tangible, virtual and emotional values (trendslation). The model’s five levels strengthen in-company interaction and contribute to the successes that can only be achieved through cooperation.

Parallel, we investigate national and international trends and know the codes of modern and future audiences. And even while things can change rapidly, standard methods and customized programs can nevertheless help a lot with bringing the results needed.

Preneurl. : plethora of skills of a variety of specialists

In our opinion retail is quite a large playing field, sensitive for influx of many kinds. This requires knowledge, experience and a helicopter view. Apart from this you need specialist know how for the various aspects (from data mining to web building). How you combine everything is decisive for the quality of your advice and creative ideas.

The specialist creative people of Preneurl. are practical and well connected with trends and society and are confident enough to speak clearly. And founder of Preneurl., Monique Plantinga has it like no one else on both the desired helicopter view as the specific knowledge areas. Then, in addition, where Preneurl. cannot sustain it internally, we pick the brains of unsuspected, hand-picked and/or befriended specialists in our network.

Sparring partner: for a second opinion or for quick scans

Preneurl. is independent and objective. This makes us the ideal agency to consult for a second opinion and to serve as a sparring partner. By letting us run a quick scan you gain a quick insight into potential opportunities or the possible causes of a problem. This for example in relation with your product range, formula and brand, your business and/or the desire for more sustainable retailing. Regarding quick scans we work ‘outside-in’. Please contact us to discuss the possibilities.