Concept

Value creation leads to meaningful, sustainable and inspiring retail concepts that connect with the consumer. In close cooperation with our customers we develop new products and services, product and service propositions and retail concepts.

Concepts conform the idea of value creation

Also in retail, value maximization will increasingly take precedence over profit maximization. Besides about profit it’s more and more about economic, environmental, social and societal values​​ too. Value creation leads to meaningful, sustainable and inspiring retail concepts which connect better with the customer. In close cooperation with our customers we develop new products and services, product and service propositions and retail concepts.

Concept development for sustainable products and services

Preneurl. is successful in concept development. The years of experience and the long-term relationships with our clients have contributed significantly here. Our clients include organizations from all sectors of business and government. Some deliver physical goods while others provide services. For Preneurl. one of the fundamental objectives always is the pursuit of sustainability. Either during concept development (so, steering our thinking, so to say) as in the process of realisation of these innovative projects.

Area branding

To build a clear regional identity one firstly needs clearly defined core values. These form the base for new area concepts and for the relationships with groups within the area such as consumers and residents, retail entrepreneurs and companies, investors and all other interest groups.

Preneurl. identifies these core values ​​and USPs of an area and consecutively formulates the distinctive values for the area mission. By using co-creation as a tool we know how to inspire all parties involved and to derive a ‘brand’ with indeed the desired image.