“The biggest problem is not to let people accept new ideas, but let them forget the old ones.” - John Maynard Keynes
“We believe products are great storytellers.” - Preneurl.
“You have to do stuff that average people don’t understand because those are the only good things.” - Andy Warhol
“We believe that partnership and co-creation are the future of retail.” - Preneurl.
“Coming together is a beginning; keeping together is progress; working together is success.” - Henry Ford
Our Business Level Model© provides insights into the interdependence of factors and levels within an organization or a business segment. We work with two variants of the Business Level Model: one for retailers and one for shopping areas.
Preneurl. develops concepts and strategies and implements them at various levels in your organization. And even when implementation concerns solely one level, it is always done with an integrated vision in mind regarding the consequences for the full picture. This vision is best reflected in the unique Business Level Model Preneurl. developed.
The Business Level Model Preneurl. has developed is proven. The method provides insight on tension and interdependence between levels and factors.
Success becomes more and more probable when more components within the Business Model Level are intertwining. Whatever service we provide you, all levels are noted. A question may relate to one or more levels, but all levels are explained in our response.
There are two variants of the Business Level Model, one for retailers and one for shopping areas.
The Business Level Model for the retailer is derived from our vision on integrated retail. It is also applicable to other industries. Product range, format, brand and business are important for every organization, though some aspects will differ to a greater or lesser extent.
On each of the levels of the Business Level Model we put the consumer in the middle. Local and international trends serve as inspiration and starting point. Current major trends are of course sustainability, globalization, social media and digitization. But we also look very much at trends in fashion, food and at the more cultural aspects of specific retail trends.
The Business Level Model for the retailer comprises the following levels:
The adaptation of products to current trends and (future) consumers’ needs is key. Without an excellent and truly distinctive product there’s no (sustainable) foundation to build retail or the business formula.
Preneurl. develops new products and product concepts by incorporating international trends and using its experience in development, design and sourcing in different industries.
An assortment a complete product family with products that reinforce and complement each other. By combining products logically you create a sound and convincing product story.
As consumers’ needs change, also the structure of a range has to stay up-to-date. Partly due to product innovation (including their story), partly to provide good basic products and partly to the right price structure, consumers continue to buy.
The formula is a total experience that is being built by means of the channels selected to reach the consumer. The formula may consist of only physical outlets, but increasingly we see the combination of online and other channels. Through the use of such an omni-channel strategy, consumers can be reached anytime and anywhere.
A strong brand allows you to build long lasting relationships with consumers. A strong brand exudes confidence and can provide ‘fans’.
The meaning of a brand can change as society changes. Preneurl. knows how to translate (‘trendslate’) these changes in such a way a brand concept can be adapted logically and inspiringly, gaining even more brain position on the aspects of originality and sustainability.
Retail business represents your company. Everything that happens on the various levels must be in balance and is ultimately important for the outcome of your business. Without results no business.
We think of business as the field wherein a brand operates, wherein it brings its formulas to the market and wherein it sells its products in order to contribute substantially to the lives of people.
Business Level Model
The Business Level Model for shopping areas has been developed with an integrated retail vision in mind. It is also applicable to other industries. Shop ranges, sectoring, area formulas, brands and business are important for the coherence of a shopping area as a whole. Content and execution will differ to a greater or lesser extent per area.
On each level of the Business Level Model we put the consumer in the middle. Local or national and international trends serve as inspiration and starting point. Among the current trends we of course observe sustainability, globalization, social media and digitalization. But we also look very much at trends in food and fashion or at more culturally specific retail trends regarding certain aspects.
The Business Level Model for shopping areas consists of the following five levels:
The popularity of a shopping mall or area depends very much on the shops (and the retailers or shop managers) out there. Enthusiastic entrepreneurs are the driving force for success.
At a more individual level, we advise retailers how they can contribute to and benefit from the retail area in which they operate. We are almost always able to give practical advice that can be quickly adapted and used for immediate results.
A good mix of shops is important to address the public and let people return. Preferably some strong (inter)national retailers complemented by ‘local heroes’.
We bring retailers in contact with each other and invent ideas to let them work together. We also advise governments and area developers regarding sectoring.
The geographical location of a shopping area defines the role of the area as a whole, nationally, regionally, locally and in the neighborhood. The role a shopping area can have affects its function and is decisive for the primary target groups. Important for marketing, positioning and branding.
We assess and map out in detail the roles, functions and target groups for a shopping area before we give tailor-made advice. We do not believe in standard reports, for each shopping area is unique or could be.
Retailers compete, but also shopping areas. Therefore shopping areas need clear positioning statements and well thought-over branding programs.
We analyze strengths and weaknesses compared to other shopping areas and translate our findings into a positioning and a branding platform with a conceptual content. This way we create an unique and authentic story that won’t let itself be copied easily.
The previous levels provide in the reason for existence of a shopping area in terms of appeal and attracting and retaining customers which delivers sales and profits.
We provide shopping areas with key performance indicators such as rents, traffic, spending patterns etc. in order to optimize the business.
Business Level Model