• “The biggest problem is not to let people accept new ideas, but let them forget the old ones.” - John Maynard Keynes

    John Maynard Keynes
  • “We believe products are great storytellers.” - Preneurl.

    Preneurl. We believe products
  • “You have to do stuff that average people don’t understand because those are the only good things.” - Andy Warhol

    Andy Warhol
  • “We believe that partnership and co-creation are the future of retail.” - Preneurl.

    Preneurl. We believe that partnership
  • “Coming together is a beginning; keeping together is progress; working together is success.” - Henry Ford

    Henry Ford

Practical approach

We quickly discover and reveal the unique opportunities and properties of a concept, product, range, brand or shopping area. This talent is the basis for all our concept development and implementation activities.

Practical approach to retail

Preneurl. utilizes fast and clever analytical tools which take into account all aspects of rolling strategy. Starting point forms the current situation, from there we head for the objectives, always taking into account we perhaps need to adjust along the way. Quickly we discover the unique opportunities and properties for a concept, product, range, brand or shopping area: these on itself being the basis for further concept development and implementation. Trajectories can be quickly evaluated and managed, both globally and in detail, thanks to the helicopter view and knowledge of retail director Monique Plantinga.

Development and realisation of retail concepts

With brainstorming, research and strategic sessions, concept and mood board presentations we excite clients and their co-workers. But also marketing and communication plans and a financial business case can be part of the process. We offer these as part of the program or on ad hoc basis.

Business Level Plan and retail marketing Ps

After conceptualizing ideas we develop strategies. We implement and/or manage them on a project basis. In addition, we focus, adjust and execute on all levels of our Business Level Model and in accordance with the Retail Marketing Ps.