• “Create something people want to share.” - John Jantsch

    John Jantsch
  • “We feel retail.” - Preneurl.

    Preneurl. We feel retail.
  • “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook

    Scott Cook
  • “We think retail is all about engagement of people.” - Preneurl.

    Preneurl. We think retail is all
  • “You want to invent new ideas, not new rules.” - Dan Heath

    Dan Heath

30 December, 2014

The ‘Market Hal’ Rotterdam: City of Rotterdam get’s a lot of (inter)national attention because of the new shopping area and foodmarket ‘The Market Hal’

Especially in recent weeks The Rotterdam Market Hal has been frequently in the news. The roofed food market is described as the ‘food Mecca’. In other words a market with a massive selection of fresh fish, bread that is still warm, tender meat, innumerable cheeses and vegetables just taken out the ground. The Market Hal […]

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23 September, 2014

Retail and leisure; nowadays mentioned as one sentence

The ‘stereotype shop’ at the entrance and exit of amusement parks and zoological gardens. Often a small and simple shop, filled with a lavish range of plush cuddly toys, key chains and other  small gifts. However, the role of retail in leisure environments changes. There is a shift from the ‘stereotype shop’ to ‘experience shops’ […]

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29 July, 2014

How does the consumer experiences sustainable (brand) concepts?

“The role of offline retail for succeeding sustainable (brand) concepts.” Corporate social responsibility is nowadays a precondition for organizations. More than two thirds of the consumers place (great) importance to corporate responsible companies. For nearly a third of these consumers this is an (very) important purchasing criterion. The extent to which sustainable retail concept – […]

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03 July, 2014

Creating fans by pop-up retail

“What is the added value of pop-up retail concepts for brands, retailers and shopping areas?” Shopping areas are facing a difficult time. The economic crisis, online competition and rapidly changing consumer needs demand adaptability and creativity from retailers. Is there still future for traditional retailers? YES! However, changing consumer needs and accessory consumer trends ask […]

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17 February, 2014

Blog: The importance of an integrated loyalty program for old(er) shopping areas

We hear a lot of complaints of consumers about the proliferation of loyalty cards. Wallets are bulging with loyalty cards  and many of  them are not even used.  There we have the cause of the ‘distress’. It is  not having  many loyalty cards which causes  the irritation, but the lack of tangible and relevant advantage  […]

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14 January, 2014

Blog: Art and retail, a good marriage

It seems a somewhat unusual combination. Art and retail. Art is all about original authentic crafts, creativity, and the word ‘commerce’ is, in many cases, unknown. Traditionally, retail is about mass production, efficiency and results. Yet on both sides there are several developments. As a result of which  art and retail are more and more […]

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