Realisation

To be successful it is essential that the renewal process is carried out as intended. The integration of concepts, products or services should combine with other functions, with the company’s or the (shopping) area’s or the brand’s DNA in mind.

Realisation and implementation

Once the retail concept and the strategy are defined it comes down to introduction, realisation and implementation within your organization or shoppers area or market. Process-oriented and methodical. To be successful it is essential that the renewal process is carried out as intended. The concept, product or service fully integrated in the structure.

The realisation of a retail concept

A new strategy affects everyone in your organization. That’s why Preneurl. finds a good cooperation with you and the other stakeholders so important. One way to meet the expectations relatively quickly is to work with specialists for the various segments. Through the check-list of the retail marketing Ps you will remain a clear and transparent overview of everything.

The implementation within your retail organisation

Success is a process and not just an objective and the implementation process is something that Preneurl. knows how to accompany. It may vary from the actual inclusion into the assortment range to the transformation of a shopping area. Anyhow, we walk you through them all. Starting e.g. with informing stakeholders or motivating user groups in order to let them embrace a concept, followed by building market share and of course evaluation. With product innovations it mostly takes a relatively shorter period, while the transforming of a shopping area usually takes a longer stretch.