• “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” - Albert Einstein

    Albert Einstein – Learn from yesterday
  • “Veni, vidi, visa - I came, I saw, I shopped.” - Preneurl.

    Preneurl. Veni, vidi, visa
  • “To be yourself in a world that is constantly trying to make you something else is the greatest
    accomplishment.” - Ralph Waldo Emerson

    Ralph Waldo Emerson
  • “My best client is the one who brings out the best in me.” - Preneurl.

    Preneurl. My best client
  • “Everything you can imagine is real.” - Pablo Picasso

    Pablo Picasso

New tomorrows for today’s retailers!

Not necessarily the same as adapting today’s conceptions into the future…It’s a matter of pursuing a fresh and authentic course. Demonstrating vision and entrepreneurship. Realising 3.0 retail concepts, strategies and brands become the next number one topics. Beacons of hope, trust, transparency, clarity and vision. Near areas are area branding, field marketing, center management, city marketing; to make your story even bigger.

Our method

The trends in retail are clamoring for a new approach. We offer inspiration and strategic and practical customization. With a flexible deployment and proven method, we realise projects to involve consumers successfully. Read more


Free first advice

We would be happy to talk with you anytime, anywhere. In this initial consultation we give you our first view or perhaps even offer you one of our business scans; the first advice we formulate after this is free of charge. Read more


Bekijk al het nieuws 30 December 2014 The ‘Market Hal’ Rotterdam: City of Rotterdam get’s a lot of (inter)national attention because of the new shopping area and foodmarket ‘The Market Hal’

Especially in recent weeks The Rotterdam Market Hal has been frequently in the news. The roofed…

The rol of the Business Level Model

The Business Model Level is a unique model developed by Preneurl.: an integrated approach to retail. Read more

Sustainability and innovation

Success in retail requires specific attention to the integration of sustainability and innovation in concepts and strategies. Read more

Our clients

Doing business in retail involves more than the familiar retail channel we know today. Preneurl. helps with industry or sector visions.  Read more


Together with our partners and other stakeholders we develop concepts. We help formulate successful marketing strategies and provide for thorough implementation in organizations and markets. Read more

Cases Preneurl.

Avery Dennison

Avery Dennison asked us to describe market developments and fashion trends and to analyse the fashion industry and its major players. This in order to investigate the possibilities for introducing a new innovative product to be applied in the fashion market. lees verder