• “The biggest problem is not to let people accept new ideas, but let them forget the old ones.” - John Maynard Keynes

    John Maynard Keynes
  • “We believe products are great storytellers.” - Preneurl.

    Preneurl. We believe products
  • “You have to do stuff that average people don’t understand because those are the only good things.” - Andy Warhol

    Andy Warhol
  • “We believe that partnership and co-creation are the future of retail.” - Preneurl.

    Preneurl. We believe that partnership
  • “Coming together is a beginning; keeping together is progress; working together is success.” - Henry Ford

    Henry Ford


Preneurl. knows retail like the back of our hands! We speak the language and we understand the dilemmas confronting each and everyone. The development and realisation of retail concepts is the main attraction of our work. We develop concepts for new products, product ranges and brands and we develop and implement concepts for shops, shopping centers, leisure and the care sector. Furthermore, we work for semi-governments in the area of ​​policy making. For example, we provide visions for retail center management for local governments. We see retail as a broad area and act as sparring partner for different kinds of players.

Flexible deployment

Preneurl. operates on a continuous or project basis. We are the ideal agency to consult quickly and directly or for a second opinion and to serve as sparring partner. By letting us run a quick scan you get immediate insights into potential opportunities or the possible cause of a problem.

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Practical approach

We quickly discover and reveal the unique opportunities and properties of a concept, product, range, brand or shopping area. This talent is the basis for all our concept development and implementation activities.

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Business Level Model

Our Business Level Model© provides insights into the interdependence of factors and levels within an organization or a business segment. We work with two variants of the Business Level Model: one for retailers and one  for shopping areas.

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Through our years of experience we have been able to develop a working method of our own which we call D-Method©. It comprises five different stages of ideation, analysis, strategy, concepting and execution design. It contributes largely to organizing a clear process and as such to achieving the results you and us seek.

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