Preneurl. knows retail like the back of our hands! We speak the language and we understand the dilemmas confronting each and everyone. The development and realisation of retail concepts is the main attraction of our work. We develop concepts for new products, product ranges and brands and we develop and implement concepts for shops, shopping centers, leisure and the care sector. Furthermore, we work for semi-governments in the area of policy making. For example, we provide visions for retail center management for local governments. We see retail as a broad area and act as sparring partner for different kinds of players.
Preneurl. operates on a continuous or project basis. We are the ideal agency to consult quickly and directly or for a second opinion and to serve as sparring partner. By letting us run a quick scan you get immediate insights into potential opportunities or the possible cause of a problem.
We quickly discover and reveal the unique opportunities and properties of a concept, product, range, brand or shopping area. This talent is the basis for all our concept development and implementation activities.
Business Level Model
Our Business Level Model© provides insights into the interdependence of factors and levels within an organization or a business segment. We work with two variants of the Business Level Model: one for retailers and one for shopping areas.
Through our years of experience we have been able to develop a working method of our own which we call D-Method©. It comprises five different stages of ideation, analysis, strategy, concepting and execution design. It contributes largely to organizing a clear process and as such to achieving the results you and us seek.