• “The question is not where is my shop, but where is my customer.” - Preneurl.

    Preneurl. The question is not
  • “Imagination is a preview of life’s coming attractions.” - Albert Einstein

    Albert Einstein – Imagination is a preview
  • “We think that innovation and change are the drivers for success.” - Preneurl.

    Preneurl. We think that innovation
  • “Veni, vidi, visa - I came, I saw, I shopped.” - Preneurl.

    Preneurl. Veni, vidi, visa
  • “All our dreams can come true, if we have the courage to pursue them.” - Walt Disney


Cooperations of retailers/
shop owners

Cooperations of retailers/shop owners

The more effective it is when retailers work together

Proprietors can often achieve more by cooperating than by solely focusing on their own stores and brands. Especially in shopping areas, it contributes a lot when shop owners work together and know each other. Just a simple joint  marketing activity can have much effect. The more they work closely together, the more the effectiveness increases, think for instance of a loyalty program.

Center and area management and marketing

Cooperation can be pretty accessible and can be organized cost-effectively.  For example when it’s about joint marketing activities. Other key issues for collaborating entrepreneurs are center management, area management, , area branding and marketing.

An integrated vision and positioning

Preneurl. unites and supports retailers and shop proprietors. We do this by developing an integrated vision of the distinctive qualities of a shoppers’ area, its entrepreneurs and the positioning relative to other shopping areas. Objective is to ensure consumers keep coming back and shops and stores share customers. Joint marketing activities are put in place. Our Retail Marketing Calender functions as an useful tool.

Laatste nieuws

Bekijk al het nieuws 30 December 2014 The ‘Market Hal’ Rotterdam: City of Rotterdam get’s a lot of (inter)national attention because of the new shopping area and foodmarket ‘The Market Hal’

Especially in recent weeks The Rotterdam Market Hal has been frequently in the…