Governments of different administrative levels observe the difficult situation commercial areas are in. Staying successful attracting the consumer and thus maintain shop occupancy is quite a task today. Governments need to act upon their responsibilities smarter. If they don’t know how to create the environment in which retailers can flourish this may lead to lost positions to other cities and regions.
Abundance of choice
Shopping areas that anticipate on new shopping trends and consumer perception offer an edge over idle malls. Preneurl. supports governments and shopping malls to maintain their attractivity.
Sectoring and branding, marketing and management
Preneurl. assists governments and municipalities with policy making. For example, by preparing sectoring concepts, branding and area marketing plans, area management proposals. And also with marketing communication plans, formulated visions and with our Retail Marketing Calendar©. We involve the interests of all stakeholders.