Intercoiffure is a top Worldwide hairdresser’s organization operating on the highest level with establishments in cities like Rome, London, New York and Amsterdam. Team Hans Snels Kappers is one of the associated hairdresser’s saloons and stands for lifestyle and innovative cutting and colouring techniques. Next to these aspects, special attention is paid to pampering, honest advice, a relaxed atmosphere and teamwork. The basic idea is ‘to create beautiful hair’.
THSK has asked us to develop new marketing communication tools in order to improve the marketing of their services and products (of various A brands).The new marketing tools should propagate where THSK stands for and were to generate more sales with a better result. In addition THSK wanted us to describe their philosophy “Feeling good by beautiful hair” in a clear and appealing way in order to be implemented in various marcom tools.
For THSK we completed a brief and practical marketing communication plan with marketing communication tools such as brochures and loyalty cards to communicate the philosophy of THSK. We, in particular, managed to place the high level of quality and service of THSK next to the philosophy of THSK more distinctive in the market through a variety of marketing communication tools.