• “We know retail.” - Preneurl.

    Preneurl. We know retail.

  • “You can’t fake authenticity.” - Mark Schaefer

    Mark Schaefer

  • “We believe products are great storytellers.” - Preneurl.

    Preneurl. We believe products

  • “We love to make your (retail) business grow sustainable.” - Preneurl.

    Preneurl. We love

  • “To be yourself in a world that is constantly trying to make you something else is the greatest
    accomplishment.” - Ralph Waldo Emerson

    Ralph Waldo Emerson


ABS Den Elzen

ABS Den Elzen is a car repair company with establishments in Leiden, The Hague and Zoetermeer. The management and employees of ABS Den Elzen are willing to take the full damage handling from clients on their behalf. Assignment Preneurl. was asked to give a strategic and practical advice on how to offer this extra service […]

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Municipality of Leidschendam-Voorburg

SUBPROJECT: DEVELOPMENT RETAIL VISION AND POLICY Constant changes in consumer trends call for an active and dynamic policy in the retail sector. The influence of the Internet is still increasing and growing competition between shopping areas is a well known issue. Consumers increasingly tend to have higher demands on quality, choice options, pricing, accessibility, parking, […]

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Municipality of Leidschendam-Voorburg

SUBPROJECT: VISION AND STRATEGY ON LIMITATING AND RESOLVING VACANCY LEIDSCHENDAM-CENTRUM In 2004, the restructuring of Leidschendam-Center started. Besides housing, it included the development of a high quality shopping area with shops and restaurants. In the field of retail, the development of the run-up street (Damlaan) was of particular interest next to the construction of new retail […]

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Municipality of Leidschendam-Voorburg

SUBPROJECT: (STRATEGIC) MARKETING COMMUNICATION AND ‘SHOPPING 3.0’ In 2004, the restructuring of Leidschendam-Center started. Besides housing, it included the development of a high quality shopping area with shops and restaurants. In the field of retail, the development of the run-up street (Damlaan) was of particular interest next to the construction of new retail spaces. In […]

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Municipality of Zoetermeer

Zoetermeer, always enterprising, city of ICT and Leisure, a high degree of vitality and a continuous development in all sectors. Between 1962 and 2010, Zoetermeer has grown tenfold in terms of population after which the business grew very quickly as well. A pioneer spirit, warm hospitality and an excellent physical location are the main features […]

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Municipality of Leidschendam-Voorburg

SUBPROJECT: ECONOMIC AND COMMERCIAL AREA DEVELOPMENT In 2004, the restructuring of Leidschendam-Center started. Besides housing, it included the development of a high quality shopping area with shops and restaurants. In the field of retail, the development of the run-up street (Damlaan) was of particular interest next to the construction of new retail spaces. In the […]

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