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Municipality of Leidschendam-Voorburg

Municipality of Leidschendam-Voorburg

SUBPROJECT: ECONOMIC AND COMMERCIAL AREA DEVELOPMENT

In 2004, the restructuring of Leidschendam-Center started. Besides housing, it included the development of a high quality shopping area with shops and restaurants. In the field of retail, the development of the run-up street (Damlaan) was of particular interest next to the construction of new retail spaces. In the recent and coming years, in Leidschendam-Center, a differentiated and qualitative higher store image must be developed, for which guidance was needed.

Preneurl. BV  was asked to perform  the center management for Leidschendam-Center in Leidschendam-Voorburg.

Assignment

The task was to inspire, advice and support stakeholders and entrepreneurs how to develop the shopping area of ​​Leidschendam-Centrum on various areas in a sustainable and positive economically and profitable way, with a positive image.

Result

Inspiring presentations and concretely applicable plans and presentations in which various resources have been described to develop Leidschendam-center  in order to be more attractive for the consumer and entrepreneur. Also, the first steps for implementation are taken by engaging  stakeholders and partners and committing them to take a next step. Some themes are: the regional farmer market, a loyalty program, terraces plan, party lights and a (interactive) map. We have also developed various events and help realizing them as a project leader. We are also actively involved in various activities and events of stakeholders as the developer, investor and community who all help putting the area on the map.

www.winkelcentrumdamplein.nl
www.leidschendamcentrum.nl
www.leidschendamvoorburg.nl