• “You have to do stuff that average people don’t understand because those are the only good things.” - Andy Warhol

    Andy Warhol
  • “We think that innovation and change are the drivers for success.” - Preneurl.

    Preneurl. We think that innovation
  • “We feel retail.” - Preneurl.

    Preneurl. We feel retail.
  • “The way to get started is to quit talking and begin doing.” - Walt Disney

    Walt Disney – The way to get started
  • “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” - Albert Einstein

    Albert Einstein – Learn from yesterday

Municipality of Leidschendam-Voorburg

Municipality of Leidschendam-Voorburg


In 2004, the restructuring of Leidschendam-Center started. Besides housing, it included the development of a high quality shopping area with shops and restaurants. In the field of retail, the development of the run-up street (Damlaan) was of particular interest next to the construction of new retail spaces. In the recent and coming years, in Leidschendam-Center, a differentiated and qualitative higher store image must be developed, for which guidance was needed.

Preneurl. BV  was asked to perform  the center management for Leidschendam-Center in Leidschendam-Voorburg.


The task was to inspire, advice and support stakeholders and entrepreneurs how to develop the shopping area of ​​Leidschendam-Centrum on various areas in a sustainable and positive economically and profitable way, with a positive image.


Inspiring presentations and concretely applicable plans and presentations in which various resources have been described to develop Leidschendam-center  in order to be more attractive for the consumer and entrepreneur. Also, the first steps for implementation are taken by engaging  stakeholders and partners and committing them to take a next step. Some themes are: the regional farmer market, a loyalty program, terraces plan, party lights and a (interactive) map. We have also developed various events and help realizing them as a project leader. We are also actively involved in various activities and events of stakeholders as the developer, investor and community who all help putting the area on the map.