• “The best way to predict the future, is to create it yourself.” - Abraham Lincoln

    Abraham Lincoln
  • “Price is what you pay. Value is what you get.” - Warren Buffet

    Warren Buffet
  • “The question is not where is my shop, but where is my customer.” - Preneurl.

    Preneurl. The question is not
  • “The biggest problem is not to let people accept new ideas, but let them forget the old ones.” - John Maynard Keynes

    John Maynard Keynes
  • “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” - Albert Einstein

    Albert Einstein – Learn from yesterday

AD News media

AD News media

The AD is a Dutch national newspaper and the second largest paid newspaper in the Netherlands. The newspaper is published in tabloid format.


Test our strategy around a new product-market combination with booklet in newspaper and an own website with shop and services within www.AD.nl. We have done this by performing a quick scan, an analysis of the market potential and a workshop aimed at uncovering risks and opportunities for product-market combinations.


Partly based on our opinion, AD News Media decided to adapt the concept so it would be more accessible for a wider audience. Too much focus on own specific target group threatened to lead to an unwanted change in the image of AD as a whole. The concept was launched in mid-2007, in both newspaper as on the website.