• “We think that innovation and change are the drivers for success.” - Preneurl.

    Preneurl. We think that innovation

  • “Small innovations can lead to big successes tomorrow.” - Preneurl.

    Preneurl. Small innovations can

  • “The best way to predict the future, is to create it yourself.” - Abraham Lincoln

    Abraham Lincoln

  • “To be yourself in a world that is constantly trying to make you something else is the greatest
    accomplishment.” - Ralph Waldo Emerson

    Ralph Waldo Emerson

  • “The biggest problem is not to let people accept new ideas, but let them forget the old ones.” - John Maynard Keynes

    John Maynard Keynes

AD News media

AD News media

The AD is a Dutch national newspaper and the second largest paid newspaper in the Netherlands. The newspaper is published in tabloid format.

Assignment

Test our strategy around a new product-market combination with booklet in newspaper and an own website with shop and services within www.AD.nl. We have done this by performing a quick scan, an analysis of the market potential and a workshop aimed at uncovering risks and opportunities for product-market combinations.

Result

Partly based on our opinion, AD News Media decided to adapt the concept so it would be more accessible for a wider audience. Too much focus on own specific target group threatened to lead to an unwanted change in the image of AD as a whole. The concept was launched in mid-2007, in both newspaper as on the website.

www.ad.nl