• “We believe that partnership and co-creation are the future of retail.” - Preneurl.

    Preneurl. We believe that partnership

  • “Small innovations can lead to big successes tomorrow.” - Preneurl.

    Preneurl. Small innovations can

  • “We translate trends into business.” - Preneurl.

    Preneurl. We translate trends

  • “Veni, vidi, visa - I came, I saw, I shopped.” - Preneurl.

    Preneurl. Veni, vidi, visa

  • “Stay hungry, stay foolish.” - Steve Jobs

    Steve Jobs – Stay hungry, stay foolish.


Dutch Water Dreams

Dutch Water Dreams (DWD) is the first whitewater course in Europe and is located in Zoetermeer. Here, the wildest watersports dreams come true. Thanks to the Olympic whitewater course and the Wave House, it is possible for a wide audience to experience Rafting, Tubing, Hydrospeed, Bodyboarding and Flowboarding. A unique and unforgettable experience! Assignment DWD […]

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Intersport | Intres

Intres BV (International Retail Support) is a Dutch buying organization for retailers which offers various services to retailers, including procurement of the assortment and partly formula development. It is also a franchisor of various formats including Intersport. Intersport is the sport specialty shop for anyone who wishes to feel fit and is enjoying sport in […]

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ABS Den Elzen

ABS Den Elzen is a car repair company with establishments in Leiden, The Hague and Zoetermeer. The management and employees of ABS Den Elzen are willing to take the full damage handling from clients on their behalf. Assignment Preneurl. was asked to give a strategic and practical advice on how to offer this extra service […]

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Municipality of Leidschendam-Voorburg

SUBPROJECT: DEVELOPMENT RETAIL VISION AND POLICY Constant changes in consumer trends call for an active and dynamic policy in the retail sector. The influence of the Internet is still increasing and growing competition between shopping areas is a well known issue. Consumers increasingly tend to have higher demands on quality, choice options, pricing, accessibility, parking, […]

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Municipality of Leidschendam-Voorburg

SUBPROJECT: VISION AND STRATEGY ON LIMITATING AND RESOLVING VACANCY LEIDSCHENDAM-CENTRUM In 2004, the restructuring of Leidschendam-Center started. Besides housing, it included the development of a high quality shopping area with shops and restaurants. In the field of retail, the development of the run-up street (Damlaan) was of particular interest next to the construction of new retail […]

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Municipality of Leidschendam-Voorburg

SUBPROJECT: (STRATEGIC) MARKETING COMMUNICATION AND ‘SHOPPING 3.0’ In 2004, the restructuring of Leidschendam-Center started. Besides housing, it included the development of a high quality shopping area with shops and restaurants. In the field of retail, the development of the run-up street (Damlaan) was of particular interest next to the construction of new retail spaces. In […]

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