• “Think like a customer.” - Paul Gillin

    Paul Gillin
  • “Connect, create meaning, make a difference, matter, be missed.” - Seth Godin

    Seth Godin – Connect, create meaning
  • “Veni, vidi, visa - I came, I saw, I shopped.” - Preneurl.

    Preneurl. Veni, vidi, visa
  • “We believe products are great storytellers.” - Preneurl.

    Preneurl. We believe products
  • “We feel retail.” - Preneurl.

    Preneurl. We feel retail.



BbX was the building partner from design to realization and specialized in architecture, engineering, urban planning, interior design and project management. In 2011 bbX was unfortunately –  mainly because of the crisis – declared bankrupt.


In the year 2007 we have been asked to develop a distinctive proposition and brand strategy for bbX including a corresponding new (visual) identity.


bbX Based on our deep understanding of team, product and process, Preneurl. could, in a very efficient way, develop a complete concept for corporate identity, website, brochures and ‘pop up marketing’; developed ready-to-use in copy. We have also  coached  bbX  in the use of social media in order to attract new customers.