• “We think retail is all about engagement of people.” - Preneurl.

    Preneurl. We think retail is all
  • “The biggest problem is not to let people accept new ideas, but let them forget the old ones.” - John Maynard Keynes

    John Maynard Keynes
  • “We take retail to the next level.” - Preneurl.

    Preneurl. We take retail to
  • “You want to invent new ideas, not new rules.” - Dan Heath

    Dan Heath
  • “All our dreams can come true, if we have the courage to pursue them.” - Walt Disney


Rolf Sluiter Project Development

Rolf Sluiter Project Development

Rolf Sluiter Project Development and management was specialized in the development of real estate in historic areas. After more than 15 years the name and activities changed.


Rolf Sluiter Project development has asked us a to develop a real estate concept with commercial spaces (including stores) for a historical village centre in a city with over 120,000 inhabitants.


Rolf SluiterAfter describing and analyzing the relevant (inter)national trends we analyzed the local and regional situation  as to aspects as income, spending habits,  target groups and competition. Next we described 3  to 4 possible scenarios for concepts in  our presentation. Part of these scenarios were themes, composition of branches, different shop concepts,  the necessary  target groups, spending habits, possible turnover and critical success factors and conditions. All this has been  presented to the developer, who finally  selected  a scenario  in consultation with the stakeholders.