Rolf Sluiter Project Development and management was specialized in the development of real estate in historic areas. After more than 15 years the name and activities changed.
Rolf Sluiter Project development has asked us a to develop a real estate concept with commercial spaces (including stores) for a historical village centre in a city with over 120,000 inhabitants.
After describing and analyzing the relevant (inter)national trends we analyzed the local and regional situation as to aspects as income, spending habits, target groups and competition. Next we described 3 to 4 possible scenarios for concepts in our presentation. Part of these scenarios were themes, composition of branches, different shop concepts, the necessary target groups, spending habits, possible turnover and critical success factors and conditions. All this has been presented to the developer, who finally selected a scenario in consultation with the stakeholders.