• “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” - Albert Einstein

    Albert Einstein – Learn from yesterday
  • “Create something people want to share.” - John Jantsch

    John Jantsch
  • “Everything you can imagine is real.” - Pablo Picasso

    Pablo Picasso
  • “Dit is een test quote” - Preneurl.

    Preneurl. Test Slide
  • “To be yourself in a world that is constantly trying to make you something else is the greatest
    accomplishment.” - Ralph Waldo Emerson

    Ralph Waldo Emerson

Bloombizz

Bloombizz

Bloombizz is positioned as an international consumer brand for plants and flowers.  with   ‘new retailers’  as target group such as stations, hospitals, retirement homes, business shops etc. Cooperation and optimal response to the local consumer purchasing behaviour are two important pillars of the concept.

Assignment

We were asked to develop an integrated concept and brand strategy for the brand Bloombizz,  to be sold at new retailers and at high traffic locations.

Result

BloombizzBased on the (inter)national  trends and developments ,  we developed a consumer brand and a integrated  flower and plant concept intended for ‘new retailers’ and also for high traffic locations. We described and visualized in a presentation the concept, the market positioning, brand development and brand strategy, assortment and pricing strategy and the way of presenting plants and flowers  on displays.  Next to this we described roughly the marketing communication strategy including the means and the back-office system and organization, which was needed for the logistics and buying.

www.bloombizz.com