• “Successful people are always looking for opportunities to help others.” - Brian Tracy

    Brian Tracy
  • “We believe products are great storytellers.” - Preneurl.

    Preneurl. We believe products
  • “We take retail to the next level.” - Preneurl.

    Preneurl. We take retail to
  • “Dit is een test quote” - Preneurl.

    Preneurl. Test Slide
  • “We feel retail.” - Preneurl.

    Preneurl. We feel retail.

Bloombizz

Bloombizz

Bloombizz is positioned as an international consumer brand for plants and flowers.  with   ‘new retailers’  as target group such as stations, hospitals, retirement homes, business shops etc. Cooperation and optimal response to the local consumer purchasing behaviour are two important pillars of the concept.

Assignment

We were asked to develop an integrated concept and brand strategy for the brand Bloombizz,  to be sold at new retailers and at high traffic locations.

Result

BloombizzBased on the (inter)national  trends and developments ,  we developed a consumer brand and a integrated  flower and plant concept intended for ‘new retailers’ and also for high traffic locations. We described and visualized in a presentation the concept, the market positioning, brand development and brand strategy, assortment and pricing strategy and the way of presenting plants and flowers  on displays.  Next to this we described roughly the marketing communication strategy including the means and the back-office system and organization, which was needed for the logistics and buying.

www.bloombizz.com